Plain answers to the jargon

Instagram is great for building a relationship with your followers, but the platform controls your reach and owns your profile - it can limit or block it overnight. A website is entirely yours. People searching for your services on Google will find it, because search engines barely surface social profiles. It also matters that AI assistants like ChatGPT and Gemini read websites and recommend specific businesses based on them - from Instagram alone they have no way to point people to you. A website also gives you a place to send ad traffic and measure the results, and it makes a professional first impression. They work best together: Instagram draws attention, and the website turns it into an enquiry and a client.

We show you a working draft within 5 working days of receiving your materials. What happens after that depends mostly on how quickly your feedback and the remaining content come back to us - our own part moves fast. We agree the launch date during the brief, so that it is settled rather than assumed.

That is the normal starting point and it holds nothing up. The brief asks about the things you know best: what you do, who for, and what sets you apart. Those answers become the skeleton of the copy, which we then refine together. Photos can be placeholders at first, and we swap them once you have your own.

Yes, we work remotely with clients across Poland. You fill in the brief online, we talk by phone or video, and files go back and forth by email. Nothing about the process needs a meeting in person, though if you are in Warsaw we can arrange one.

Booksy is a popular online booking system used by many doctors, physiotherapists and salons. If you already use it, we connect it to your site so clients can book without leaving your page. You don't have to have it - it's an option for those who prefer a ready-made booking tool.

Online booking is a simple scheduling tool: clients see your available slots, pick one themselves, and the appointment lands straight in your calendar. It works well for consultations with lawyers, therapists and consultants. Znany Lekarz is a different thing - a Polish platform where patients search for doctors and book appointments. If you have a profile there, we add a button to your site that takes patients straight to your booking schedule.

A domain is your site's address - like yourfirm.com. Hosting is where the site is stored so it's available on the internet. You don't need to handle any of it - we can buy both on your behalf and take care of the whole setup.

It's the security layer that encrypts the connection to your site - you see it as the padlock icon next to the address bar. It keeps contact form submissions private and protected. Every site we build includes SSL as standard.

SEO is about building your site so Google can read it easily and show it to people searching for your services. Speed, a clear structure and proper descriptions are what count. That part is what we take care of. We don't run SEO campaigns or ads ourselves.

We build on Astro and React rather than WordPress, which means faster loading and far fewer security vulnerabilities. Code is written in TypeScript, an extension of JavaScript that makes the codebase more readable and easier to maintain. For content management we use Sanity - an intuitive CMS available from the Professional package onwards. For hosting we pick what fits: Cloudflare Pages by default, but we also work with Netlify, Hostinger and others.

Yes, from the Professional package onwards. You then get a simple panel (a CMS) where you change text, photos and pricing yourself - it works a lot like a word processor, with no technical knowledge or developer needed. On lower packages, we make content changes for you.

It is not compulsory and it is not part of any package. It is a separate subscription from 199 PLN a month: updates, backups, small content changes and technical support for when you need them. Without it the site runs exactly the same; you either send changes to us one at a time, or make them yourself in the editing panel if your package includes one.

You do. The domain and hosting are bought in your name, so the accounts are yours from day one rather than ours. The copy, the photos and the site's code are yours as well: you get the credentials and you can take all of it wherever you like. Nothing stays with us as leverage.

We add it as a single add-on at the price listed in the pricing page. There is no need to rebuild the site or move up a package. Some features, a blog or editable testimonials for instance, need a package with the editing panel - if yours does not have one, we say so before quoting rather than after.