Website add-ons: what each one is and what it is for

The package is the website itself: layout, copy, photos, contact form. Add-ons are the features not everyone needs, which is why they are not folded in by default. There is no point having online booking if all your work comes by referral, or an English version if every one of your clients speaks Polish.

This post is not about prices, which are on the pricing page and in the configurator. It is about what each add-on actually does, when it helps, and when you can safely skip it.

Booking: three routes to the same place

Online booking. A calendar on your own site. Clients see the free slots and pick the one that suits them. The booking lands with you, so you are not calling back in the evening to agree a time. This is the one for you if visits are planned in advance and you keep the diary yourself.

Booksy booking. Booksy is a third-party booking service, common in beauty and among some doctors. It only makes sense if you already use it: we connect your existing schedule to the site so clients book without moving to a separate service. The account and subscription stay with Booksy; we do not replace them.

Znany Lekarz. The same idea for medicine. If you have a profile there, we embed its booking module. The point is that patients do not have to go looking for you on the portal, while your reviews and slots keep living in the one place you already maintain.

Three entries, one job, so you pick one of them. If you already have Booksy or Znany Lekarz, your own calendar usually just duplicates the work.

Trust and directions

Live Google reviews. Your ratings from your Google Business Profile, read straight from the source. The key word is "live": we do not retype them, so a new review appears on its own and an old rating does not sit there forever. Useful once you have a body of reviews and they are good. With three of them, wait.

Google Maps. A map with a pin and directions. It sounds like a detail, and on practice websites it is often one of the most-clicked things, because people are checking two things: whether they can get there and where to park. Worth it when you see clients somewhere specific. Pointless if you work purely online.

Content that changes

Blog or news. A place to publish text yourself: explanations of treatments, answers to the questions you hear every week, a note about being away. Needs a package with the editing panel, because without it you would have no way to add a post. Worth it if you actually intend to write. An empty "News" section with one post from last year works against you.

Extra page. When you use up the pages in your package, we add more. Usually it is a dedicated page for the service that matters most, because a page of its own answers a specific search better than a paragraph on a catch-all page.

Another language. A full translation, a language switcher and separate URLs for each version, so search engines treat them as two equal pages rather than a duplicate. It earns its place when you genuinely serve clients in that language. Merely having an English version brings nobody in.

The technical side we take off your hands

Domain and hosting setup. A domain is your website's address, for example yourpractice.pl. Hosting is where the site is stored. This add-on means we buy both on your behalf, configure them and attach the SSL certificate, the encryption that stops browsers warning visitors about an insecure site. The alternative is doing it yourself with our written guide.

Email on your own domain. A mailbox like contact@yourpractice.pl instead of an address at gmail. Beyond the impression it makes, there is a practical reason: a message sent from your own domain is less likely to land in spam than one that claims to be from your business but goes out from a free mailbox. Our part is the setup and checking that messages arrive. Google or Microsoft runs the mailbox afterwards, and that is who you pay the subscription to.

What we do not call an add-on

Ongoing care. Updates, backups, small changes and technical support. This is a separate subscription service rather than a feature bolted onto the site: you are paying for time, not for a thing, and you can stop it without affecting how the site works. We keep it off the add-on list precisely so it does not look like something included in a package.

Group discount. If several practitioners from one practice are commissioning a site, we quote it individually, because too much depends on how many parts are shared.

How to choose

Start from what the site needs to do, not from the list of features. If you want people to book, you need one route to booking, not three. If you want to be found in search, writing regularly will do more than another feature.

The configurator lets you assemble a set and see what it adds up to. And if you are unsure, write and tell us how you work. We will talk you out of whatever you would not use.